NICE TO MEET YOU — I'M AMBER
My perfect day would go something like this: I’d read my Bible, binge I Love Lucy while doing cross stitch, and then take a nap in a hammock on my private island. Admittedly I’m still working on that last part. But once I do get a private island or two, I’ll design a logo & custom typeface to be used all over them, and I’ll buy a boat because I can’t swim. Come to think of it, I might just stick to the beach.
And because you probably don’t know much else about me, here’s 4 more things:
1. I'm a Christian & I love Jesus.
2. I love a good cup of hot tea and honey.
3. I think the Oxford comma should be enforced by law.
4. I love roller skating (not to be confused with roller blading).
WHERE I AM
Razorfish (Publicis) // Junior Copywriter // Present
WHERE I'VE BEEN
Made in July // Creative Intern // 2022 - Present
ZIMO Media // Social Media Management Intern // 2023
Orange Umbrella // VP of Creative Development // 2021 - 2023
Miami Herbert Business School // Program Assistant // 2021 - 2024
RECOGNITION
Gold Miami ADDY Award // AAF Miami // Airbnb Gather // 2025
Silver Miami ADDY Award // AAF Miami // The Baddest Duo // 2025
PDX Summer Internship Project Winner // Razorfish // 2024
D&AD Wood Pencil // University of Miami // 2024
Summa Cum Laude Graduate // University of Miami // 2024
Outstanding Senior in Advertising // University of Miami // 2024
The One Club Shortlist // University of Miami // 2023
Dean's List // University of Miami // 2020-2024
Wine Spectator Scholarship x2 // University of Miami // 2023
President's & Provost's Honor Roll // University of Miami // 2020-2024
Heffner Entrepreneurial Scholarship Recipient // Miami Herbert Business School // 2021
BONUS ROUND
Like LinkedIn, but more fun // don't believe me?
Film photography portfolio // wait, isn't she a writer...
Amber's Bible // yup, there's more
The art of noticing...
AMBER SINOZIER (QUETTAN)
amber.sinozier@razorfish.com | Linkedin.com/in/amberquettan
EXPERIENCE
Razorfish (Publicis Groupe)
Stellantis - social media copywriting and concepting (Jeep, Ram, Dodge, Chrysler, Fiat)
Developed original concepts for Grey Goose’s Art Basel event
Curated email and direct mail copy for USAA insurance
Executed social media captions, concepts, and scripts for Visit Orlando
Junior Copywriter
2024 - Present
Made in July
Design brand identities and copy guidelines
Produce creative content for social media and blog posts
Develop social media and brand strategies
Creative Intern
2022 - Present
ZIMO Media
Organized post-production video and photo content
Strategized monthly social media content for hospitality and food & drink brands
Wrote social media copy for Instagram captions and LinkedIn posts
Social Media Management Intern
2023
Orange Umbrella Miami
Critiqued and revised social media and website copy
Wrote copy for weekly social media captions
Developed brand strategies and brand guidelines
Concepted for brand and project naming
VP of Creative Development
2021 - 2023
EDUCATION
University of Miami School of Communication
Relevant Coursework: Advanced Copywriting, Creative Advertising Concepts and Copywriting, Writing for the Digital Age, Advertising Strategy Development, Advanced Graphic Design for Advertising, Digital and Mobile Advertising, Social Media Messaging and Strategies
Junior Copywriter
Bachelor of Science in Creative Advertising; Minors in Marketing & Public Relations
SKILLS, ACTIVITIES, & INTERESTS
Technical Skills
Adobe Illustrator, Indesign, and Photoshop, Google Suite, Microsoft Office 365
Activities
UMiami AdGroup, Orange Umbrella Miami, UThrift Miami, Association of Commuter Students
Interests
Roller skating, reading, cross stitch, branding, typography
There are plenty of ways to get straight As & industry experience. This is just one of them.
eBay for Gen Z
Not your nan's eBay.
We were asked to convince Gen Z in the UK to start shopping and selling on eBay. The problem is, Gen Z everywhere thinks eBay is outdated. So, we created a niche extension of the site called zBay, designed with Gen Z in mind.
Copy & Script Writing: Amber Quettan
Video & Art Direction: Chloe Ponte, Ali Hendricks
Awards: 🏆 The One Club - Shortlist
AirBnB Gather
Targetting the loneliest generation ever.
Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. AirBnB Gather is a new way to host that focuses on locals and hosted hangouts that brings Gen Zers together. From themed dinner parties to backyard movie nights—Anyone can host, and everyone belongs.
Copywriting and Concepting: Amber Sinozier
Design & Art Direction: Abby Pak, Annie Volpe, Sara Kagan
Awards: 🏆 D&AD New Blood Wood Pencil (click me!) 🏆 Gold ADDY
Tata Harper Skincare
Perfection is the bare minimum.
At least for this high end skincare brand, it is. And what more could a brand that's confident in their craft want? Clever copywriting, grounded in their beliefs.
Copywriting & Art Direction: Amber Sinozier
DIGITAL EXECUTIONS
Duolingo x Bad Bunny
Stop butchering Bad Bunny lyrics.
We were challenged with inspiring a new generation of language learners to use Duolingo. The catch? Leverage them by their fandoms. We created The Baddest Duo: A collaborative campaign leveraging Bad Bunny's fans and their love for his music.
Copy & Script Writing: Amber Quettan
Video & Art Direction: Abby Pak, Veronica Benarroch
Awards: 🏆 Silver ADDY
Jeep Social Media (North America)
Creative solutions to boost the scorecards.
During my time on the Jeep social media team, we served up Instagram posts, reels, stories, and TikToks that ranged from tried-and-true to new fan favorites. And the momentum keeps going — follow @jeep for more.
Skills: Creative copywriting and concepting
Agency: Razorfish (Publicis Groupe)
Dashing through the snow, in a 4-wheel open sleigh 🛷
Final briefing: Welcome to the leading edge of mission technology ⚡️
We’ve got the winning setup 🏈
Family time on the slopes >>>
Uh oh, we’re getting festive
Safe to say we've mastered the art of the grille 🏈
Stating the not-so-obvious.
Tacos & Tattoos—pretty straight forward name right? Actually, this Miami Mexican fusion restaurant has only tacos, no tattoos. That didn't make sense, so we decided to change it.
Copywriting & Design: Amber Quettan, Vinny Palmieri, Zoe Newbolt
The idea for the restaurant began with a taco truck outside of a tattoo parlor, hence the name Tacos & Tattoos. We decided to flip the script with a publicity stunt: a tattoo truck outside of the restaurant.
Once inside, customers can "order" tattoos the same way they're used to ordering food: first choosing their design, then color, then their artist.
At the end of the experience, they'll have a brand new tattoo to show off, and a coupon to use inside the restaurant.
Don't want real ink? Not a problem. Customers can also get temporary tattoos with a scannable QR code to receive their discount.
The campaign will leave a permanent footprint inside all locations—temporary tattoos become a permanent fixture.
Sample lines:Hunger is temporary. Tattoos are forever. But not this one.Every bite leaves a mark.I'll temporarily remember this moment forever.
AquaGuard by Volvo
Volvo-level safety.
Even though people are statistically more secure than ever, they feel less safe. How can a brand known for safety extend this commitment beyond the car? A wearable for children that leverages Volvo’s Safe Space Technology & LiDAR to alert parents when their kids are too close to the pool.
Copy & Script Writing: Amber Quettan
Video & Art Direction: Silvana Silva
Future Lions mock campaign
Stellantis Work Showcase
SWX Year-end recap
Creative services — Dodge Playbook
Jeep social
Creative Strategy
Cristina Young Therapy — Chasing the sun down the east coast
When you move from Connecticut to Miami, your brand needs a refresh. That's where Made in July came in.
The result: A new look & feel that visually encapsulates her services and attracts her new Miami audience.
We turned this...
Into this.
Using this:
Norwegian Cruise Line — Society 1820
Norwegian Cruise Lines asked us to get 18-20 year olds excited about cruising. The most satisfying part in crafting this campaign was part was getting over 800 survey responses. The data doesn't lie y'all.
Long Form Writing
Made in july blog writing
I love a clever headline... but sometimes I like to explore what lies beyond them. I've written a collection of articles for Made in July. I know I can't force you to click them, but I can promise you might learn something.
lol you're not supposed to see this
Branding
My Personal Brand
My business card is an extension of my portfolio. So naturally, I had to make it shine. I'm not one for plug-and-play templates, so I designed it myself. The back is word search, zoom in and try it!
insurance branding
Fenley needs to sell insurance. More importantly, he needs people to trust him enough to choose him as their agent. So, we created a comprehensive brand identity that captures the essence of his work. I mean, look at that smile.
Rosé Vue
More people should see life through rosé-colored lenses. I created a camera lens accessory brand with a twist—the colors of the filters correspond to a selection of wines. I functioned as the copywriter and brand designer.
Curious about the name?
Rosé Vue comes from the combination of rosé, a wine, and "vue," a word I created that sounds like "view," only it looks cooler. The lens filters mimic the colors of different wines, so they create a Rosé Vue.
Refract
A premium glassware brand with an AI-integrated twist.
The good old days are calling
And I once designed a typeface. Because when you can't find the right font, you make one.
typeface design
And I once designed a typeface. Because when you can't find the right font, you make one.
Wine Spectator Scholarship Winners
Out of Home
Sleep, Party, and Meat.
A mock SPAM campaign.
A collection of posters celebrating our tagline: Sleep, Party, & Meat.
