enough shenanigans

Hi! I’m Amber.

My perfect day would go like this: I’d read my Bible, binge I Love Lucy while doing cross stitch, and then take a nap in a hammock on my private island. Admittedly I’m still working on that last part. But once I do get a private island or two, I’ll design a logo & custom typeface to be used all over them, and I’ll buy a boat because I can’t swim. Come to think of it, I might just stick to the beach.

And because you probably don’t know much else about me, here’s 4 more things:

1. I'm a Christian & I love Jesus.
2. I love a good cup of hot tea and honey.
3. I think the Oxford comma should be enforced by law.
4. I love roller skating (not to be confused with roller blading).

Where I’ve Been

Razorfish (Publicis) / Copywriting Intern / Present

Made in July / Creative Intern / 2022 - Present

Orange Umbrella / VP of Creative / 2021 - 2023

ZIMO Media / Social Media Management Intern / 2023

UMiami Business School / Program Assistant / 2021 - Present

Bonus Round

Ask me about my:
* Film photography portfolio
* Trips to Europe, Jamaica, & St. Croix
* Many Instagram accounts

There are plenty of ways to get straight A's & industry experience. This is one of them.

Download PDF

Not your mum's eBay.

We were asked to convince Gen Z in the UK to start shopping and selling on eBay. The problem is, Gen Z everywhere thinks eBay is outdated. So, we created a niche extension of the site called zBay, designed with Gen Z in mind.

Copy & Script Writing: Amber Quettan
Video & Art Direction: Chloe Ponte, Ali Hendricks

Awards: The One Club - Shortlist

OOH Executions

Digital Executions

Targetting the loneliest generation ever.

Despite being the loneliest generation ever with over 73% reporting feelings of isolation, Gen Z is still incredibly passionate about the things they love. So, to combat the loneliness epidemic, we used their niche interests to bring them together and create lasting IRL connections. AirBnB Gather is a new way to host that focuses on locals and hosted hangouts that brings Gen Zers together. From themed dinner parties to backyard movie nights—Anyone can host, and everyone belongs.

Copywriting: Amber Quettan
Design & Art Direction: Abby Pak, Annie Volpe, Sara Kagan

Awards: D&AD New Blood Wood Pencil (click me!)

A series of out-of-home executions.

Perfection is the bare minimum.

At least for this high end skincare brand, it is. And what more could a brand that's confident in their craft need? Clever copywriting, grounded in their beliefs.

Copywriting & Art Direction: Amber Quettan

A series of out-of-home executions.

And digital executions.

Stop butchering Bad Bunny lyrics.

We were challenged with inspiring a new generation of language learners to use Duolingo. The catch? Leverage them by their fandoms. We created The Baddest Duo: A collaborative campaign leveraging Bad Bunny's fans and their love for his music.

Copy & Script Writing: Amber Quettan
Video & Art Direction: Abby Pak, Veronica Benarroch

Stating the not-so-obvious.

Tacos & Tattoos—pretty straight forward name right? Actually, this Miami Mexican fusion restaurant has only tacos, no tattoos. That didn't make sense, so we decided to change it.

Copywriting & Design: Amber Quettan, Vinny Palmieri, Zoe Newbolt

The idea for the restaurant began with a taco truck outside of a tattoo parlor, hence the name Tacos & Tattoos. We decided to flip the script with a publicity stunt: a tattoo truck outside of the restaurant.

Once inside, customers can "order" tattoos the same way they're used to ordering food: first choosing their design, then color, then their artist.

At the end of the experience, they'll have a brand new tattoo to show off, and a coupon to use inside the restaurant.

Don't want real ink? Not a problem. Customers can also get temporary tattoos with a scannable QR code to receive their discount.

The campaign will leave a permanent footprint inside all locations—temporary tattoos become a permanent fixture.

Sample lines:Hunger is temporary. Tattoos are forever. But not this one.Every bite leaves a mark.I'll temporarily remember this moment forever.

Volvo-level safety.

Even though people are statistically more secure than ever, they feel less safe. How can a brand known for safety extend this commitment beyond the car?A wearable for children that leverages Volvo’s Safe Space Technology & LiDAR to alert parents when their kids are too close to the pool.

Copy & Script Writing: Amber Quettan
Video & Art Direction: Silvana Silva

Future Lions mock campaign

OOH executions.

Creative Strategy

Long Form

Branding

Graphic Design

A logo I designed. The shield represents protection, & the cross is a reminder of the reason for everything we do.This branding project began with a logo and extended into a full brand suite complete with custom gradients, patterns, and photography.

Creative Strategy

Society 1820

Norwegian Cruise Lines asked us to get 18-20 year olds excited about cruising.

My favorite part in crafting this campaign was part was getting over 800 survey responses. The data doesn't lie y'all.

Got a minute? Take a look at the deck.

Long Form Writing

I love writing clever headlines,

But sometimes I like to explore what lies beyond them.I've written a collection of articles during my time as a creative intern at Made in July. I know I can't force you to click them, but I can promise you might learn something.

lol you're not supposed to see this

Why Are Copy Guidelines Essential for Successful Marketing?

Three Simple Tips to Humanize Your Brand

How to Successfully Manage Agency Talent

What Exactly Is a Brand?

Finding Our Feet

Branding

I couldn't find a template I liked

for my business card, so I made one. The back is word search. Zoom in and try it!

And I once designed a typeface.

Because when you can't find the right font, you make one.

Fenley needs to sell insurance.

More importantly, he needs people to trust him enough to choose him as their agent.

So, we created a comprehensive brand identity that captures the essence of his work. I mean, look at that smile.My role: Brand strategist, copywriter, designer, & wife.

It started with the logo. The shield represents protection, & the cross is a reminder of the reason for everything we do.The brand suite extends into a full ecosystem complete with custom gradients, patterns, and photography.

Postcards sent to his current clients.

A roll-up banner to be used at marketing events and left in doctors' offices.

A matching business card.

Sample social media carousel post:

See life through rosé-colored lenses.

Full brand development & creative executions.

I created and branded a camera lens accessory brand whose lenses match the color of a selection of wines.My role: Designer and copywriter.Awards: Wine Spectator Scholarship winner

Why that name?

the name Rosé Vue comes from the combination of rosé, a wine, and "vue," a word I made up. It sounds like "view," but it looks cooler. The camera lens filters are the colors of different wines, so they create a Rosé Vue.

Cristina Young Brand Refresh

Chasing the sun down the east coast.

When you move from Connecticut to Miami, your brand needs a refresh. As part of the Made in July creative team, I helped revamp Cristina Young's online presence. The result: A new look & feel that visually encapsulates her services and attracts her new Miami audience.My role: Creative strategist and copywriter.